ABN AMRO

Comprehensive Marketing for the At-home Stock Exchange

VISIONAERE developed the online trading platform’s brand identity and marketing strategy. ABN-AMRO was able to gain traction in a hotly contested market in a relatively short period of time – with innovative offers and clearly communicated product benefits. That’s how to turn interested parties into customers; test users into account holders. A large part of their marketing activities use digital channels – as a cost-effective and direct alternative to more classic forms of advertising.

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