RBS

Extreme Sports for Investors

Trading is the Champion’s League of financial investing. For marketindex, the online trading platform from the British major bank RBS, Visionaere portrayed trading as an athletic discipline. Since traders must make decisions within fractions of a second – just like extreme sports athletes – on whether to buy or sell positions. Visionaere gave a face to the adrenaline rush and the unique combination of intuition and knowledge, thereby challenging the active investor. Since after all, neither extreme sports nor trading are something for the faint-hearted.